Laax is the winter ski resort brand for the Flims Laax Falera area in Switzerland. The Weisse Arena Gruppe operates the infrastructure and much of the accomodation and hospitality facilities in the area.
With a long standing strategy of reducing their ecological impact via technology, they created a dedicated internal digital team (later to become start-up Inside Labs) to develop a framework (and app) to deliver both an enhanced customer experience and create a greener, efficient business.
After an initial MVP release with another provider we were introduced to the client and began collaborating together on what would become a long term, successful and creatively rewarding partnership.
Design a user experience that informs, inspires and enables the customer.
Provide for a summer vs winter seasonal experience, both in theme and feature design.
The app interface needs to accommodate a large range of content and functionality, yet remain intuitive, enjoyable and satisfying to use.
Best in Swiss Apps 2017
Gold: Design
Silver: Online Marketing
Working closely with the onsite team we used the timezone difference to help create a rolling cycle of brief, design, edit, repeat.
As lead designer we collaborated primarily with the onsite CTO and Digital Lead- establishing an app architecture that provided a dashboard for notifications, marketing and dynamic content. With a fixed footer we could then silo core functions into their respective landing areas- effectively 5 apps in one.
This delivered ease of use for the customer and packed in a great deal of functionality, information and content as required by the various business divisions: ticketing, gastro, marketing, accounts and of course mountain safety.
Extended design elements
We not only designed visuals for the app UI/UX, but we also created an entirely new brand identity for Inside Laax. With a strong thematic link to the parent LAAX brand, we created billboards, large format installations, gate decals and much more.
Versions: 2016-2019*. Status: Active
Featured version: Winter 2017*
*Please note: For transparency, the current 2020 version was designed largely inhouse by Inside Labs. Our input was in iconography and some minor UI. Thus this example focusses on our last major design version, 2017 which remained in use until the 2019/2020 update.