Viva Energy are a major supplier of transport and energy products in Australia. As Macro Distributor for the Shell Oils & Lubricants brand, they needed an initial MVP solution that could not only scale to fully-featured- but also comply with the strictest security protocols out of the gate.
Fresh from an initial attempt with a subscription based provider, Viva Energy required a more custom solution that could be fine tuned to withstand a high level of security scrutiny, performs well- handling unique distribution and business rules.
Design and develop an e-Commerce solution to test the market reception for online (volume) purchasing of oils and lubricants.
An existing data source was to form the baseline product content layer (via sync) with the potential to add fields with supplementary marketing and e-Retail content.
Built using the robust suite of Microsoft products, our modular approach to feature development ensured a speedy technical build together with requirements specific to Viva Energy:
With a product data source already established and a preferred Australian-based merchant services provider in place, our flexible dev stack combined with a technical ability to 'talk to' most systems ensured a painless experience for Viva Energy's marketing and technical teams.
Salsify CommerceXM
Cybersource Merchant Services
Our overall approach was to deliver a look (UI) and feel (UX) of a fully fledged e-Retail experience, even though the site is officially an MVP (Minimum Viable Product).
With the level of product offering being relatively limited and the target market being SME workshop or retail, we created industry-based navigation in addition to categories. Not only did this 'pad out' the UI it was functional, with one-click views for customers to browse the catalogue by their specific sector.
With not one, but two corporate brand guidelines to work within, our design approach was pared back- using a light canvas and visual creatives limited to banner and promotional assets only. Applying theming over the this using the Viva Energy design system from their parent site ensured the site was brand consistent and also had no risk of contravening Shell Oils own brand standards.
Live date: 2023. Status: Active